VELOURS Luxury Chocolate
Velours is a luxury chocolate concept created for older Gen Z audiences who are drawn to thoughtful design, rich textures, and elevated everyday experiences. Inspired by fashion editorials and minimalist packaging, I wanted the brand to feel refined without becoming cold or overly traditional. The identity focuses on restraint, mood, and sensory details, using deep tones, elegant typography, and subtle finishes to create a product that feels more like an object than just a chocolate bar. Throughout the process, I explored how packaging alone can communicate indulgence, sophistication, and emotion while still feeling modern and approachable.
Moving forward, I’d love to keep expanding Velours beyond just packaging and turn it into a more complete brand experience. I plan to explore things like social media campaigns, additional products, and more branding elements to continue building the overall look and feeling of the brand in a cohesive and creative way.