VELOURS
Luxury Chocolate Branding
Velours is a luxury chocolate concept created for older Gen Z audiences who are drawn to thoughtful design, rich textures, and elevated everyday experiences. Inspired by fashion editorials and minimalist packaging, I wanted the brand to feel refined without becoming cold or overly traditional.
The visual identity developed through the campaign carries directly into the Velours packaging. I wanted the physical product to feel just as elevated and recognizable as the advertisements, so I focused on consistency in typography, color, composition, and small branded details. The result is a packaging system that feels sophisticated and premium while still having enough personality to stand apart from more traditional luxury chocolate brands.